The video is a tale of an apocalyptic vision of the future of this world that we know or another one that we still dont know. An apocalyptic future where only Rats exist and only one Rat rules as an emperor whose majesty is adored.
A world where colors disappear and other animals succumb.
New animal identities with unknown shapes appear.. a probable future after nuclear disasters or genetic experiments?
This is also a tribute to the power of Nature of recreating itself and to its ability of restoring Harmony, colors and variety of beings, with an hopefully permanent "happy ending".
Images and music join together to create an atmosphere of surprise, suspense, fear for the future and joy of rebirth.
The video is inspired by and somehow dedicated to the Latin writer Lucretius and his masterpiece "De Rerum Natura".
Published on Vogue Italy Video Lab
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